The fuss has to do with protection from the onslaught of potential legal claims that may be brought against a website owner. The Wild, Wild, Web of mass communication can lead to far reaching and unprecedented liability for a broad range of legal claims from copyright and trademark infringement to tort city — defamation, trade liable, unfair competition, tortious interference with contract and prospective business relations, infliction of emotional distress, misrepresentation, fraud, and violations of rights of publicity and privacy just to name a few.
- Website owners can also require the users to give warranties that can give the website owner a basis to sue if the warranties are breached. An example of a website user warranty would be a promise to obey the law.
- I also love that some sites require the website user to INDEMNIFY THEM for claims. They really pass the legal buck.
Jill Hubbard Bowman is an intellectual property attorney who helps website owners protect themselves with contracts.
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