The first step in creating a strategic IP plan is to understand just a little about the four basic types of intellectual property:
- trade secrets
Your startup may need to use some or all types of IP legal protection for its core technology and assets.
Trademark law may protect your company’s brand including :
- your logo
- the name for your products or services
- your tag line
- the color scheme and unique design for product packaging and
- the unique features of its website including the “look and feel.”
Trade secret law protects secret, competitive business information that gives your company a competitive advantage including:
- business plans
- customer lists
- source code
- financial data
- design specifications
- formulas and
- hidden methods of doing business.
Copyright law protects works of authorship fixed in a tangible medium including:
- object and source code
- website content
- marketing material
- photographs and
- manuals, books and written material.
Patent law may protect new, novel and non-obvious inventions inclucing;
- business methods
- methods or processes that are performed with software
- chemical compositions and
- devices or machines.
Learning more about what each type of law protects, how to get and keep protection, and avoid liability when creating your business plan, brand, company products, distribution system, and marketing information is the first step to figuring how to protect your company’s key assets.
The IP Law For Startups FAQ free download will give you the some of the basic information.
Prior Posts are also helpful, click on the categories for chunks of info, and also see:
Jill Hubbard Bowman is an IP attorney who helps entrepreneurs use IP law to grow their company’s value.
The information provided in this legal blog is not intended as legal advice and does not create an attorney-client relationship. Please do not submit questions or comments seeking legal advice or submit confidential information through this blog. By communicating through this blog, you understand and agree that the information will not be treated as confidential and the publisher has no duty to keep it confidential.